Support: Banner Advertisement Standards

Established by the IAB (Interactive Advertising Bureau)

The following guidelines are currently in place and used by the vast majority of web developers and online marketers for Internet Banner Advertising:

Rectangles and Pop Ups

• 300 x 250 IMU - (Medium Rectangle)
• 250 x 250 IMU - (Square Pop-Up)
• 240 x 400 IMU - (Vertical Rectangle)
• 336 x 280 IMU - (Large Rectangle)
• 180 x 150 IMU - (Rectangle)

Banners and Buttons

• 468 x 60 IMU - (Full Banner)
• 234 x 60 IMU - (Half Banner)
• 88 x 31 IMU - (Micro Bar)
• 120 x 90 IMU - (Button 1)
• 120 x 60 IMU - (Button 2)
• 120 x 240 IMU - (Vertical Banner)
• 125 x 125 IMU - (Square Button)
• 728 x 90 IMU - (Leaderboard)

Skyscrapers

• 160 x 600 IMU - (Wide Skyscraper)
• 120 x 600 IMU - (Skyscraper)